Atarax Anti-Itch Lotion is used to manage localised pruritus, skin redness, and epidermal irritation associated with conditions such as contact dermatitis, eczema, and extreme dryness. It contains a deeply hydrating blend of active ingredients, including Aloe Vera and Glycerine. This medication works by rapidly cooling inflamed dermal layers and replenishing the skin's natural moisture barrier. The lotion instantly eliminates itching to restore daily comfort, but ensure you follow the application guidelines advised by your doctor.