Atarax Anti-Itch Lotion is used to manage itching, redness, dryness, and skin irritation associated with conditions such as eczema, contact dermatitis, insect bites, allergic skin reactions, and dry skin. It contains moisturising and soothing ingredients, including Aloe Vera and Glycerine, which help cool irritated skin, restore the natural moisture barrier, and reduce discomfort caused by persistent itching. The lotion provides long-lasting hydration, helps minimise dryness and flaking, and leaves the skin feeling soft and comfortable. Apply it to clean, affected skin as directed by your doctor and avoid contact with the eyes or broken skin unless advised otherwise.