B Lift Rich Lifting Complex Gel is used for improving the skin’s hydration. It is a lightweight, fast-absorbing skincare formula designed for men. Enriched with Vitamin E, it supports skin hydration, improves elasticity, and helps reduce signs of dullness and fatigue. Ideal for daily use, this gel revitalises tired-looking skin, giving it a firmer, smoother appearance. It suits all skin types and works well as a part of a daily grooming routine. This gel keeps the skin fresh, nourished, and healthy-looking.