Wow Total Radiance Shampoo is used for enhancing hair gloss, silkiness, and strength while reducing breakage. It is formulated with Moroccan Argan Oil (Argan Milk), rich in essential omega-6 fatty acids and vitamins A and E, which nourish the scalp, improve the hair’s lipid barrier, and strengthen hair from root to tip. The shampoo gently cleanses without sulphates, parabens, silicones, or mineral oils, making it safe for all hair types. Cold-pressed argan oil absorbs quickly, enhances moisture retention, smoothens cuticles, and reduces frizz, leaving hair glossier, silkier, and more manageable. Enriched with almond oil, D-Panthenol, and sunflower seed phospholipids, it also protects against damage while supporting overall scalp health. 100% vegan, cruelty-free, and gluten-free.