Wow Sugarcane For Softening & Rejuvenating Care Shampoo is used for hydrating, softening, and rejuvenating dry, rough, and frizzy hair. Enriched with vitamin- and mineral-rich sugarcane extract, it nourishes the scalp and strengthens hair roots while improving elasticity and tensile strength. Sugarcane extract contains amino acids to repair damaged strands, vitamin B to boost scalp health, flavonoids to protect against oxidative stress, and zinc to avoid build-up. This mild shampoo gently cleanses dirt and impurities, leaving hair smooth, manageable, and shiny with natural movement. Suitable for all hair types, it is vegan, gluten-free, and free from parabens, sulfates, silicones, mineral oil, and artificial colours.