Wow Activated Charcoal And Keratin Shampoo is used for strengthening hair, improving moisture retention and nourishing from root to tip, leaving hair soft, healthy and manageable with the blend of vitamin B5. Activated Charcoal Powder deeply cleanses and detoxifies the scalp, removing dirt, excess oil and impurities, leaving hair refreshed and free from buildup. Hydrolysed Vegetable Protein (Keratin) helps repair damaged hair, strengthen strands, reduce breakage and restore natural texture and shine. Sweet Almond Oil nourishes and moisturises hair, reduces frizz, adds softness and supports smooth, silky strands. Jojoba Oil conditions the scalp, reduces dryness, improves hair elasticity and maintains natural moisture balance. Argan Oil and Aloe Vera Extract provide antioxidant protection, hydrate hair, soothe the scalp and enhance shine and overall hair vitality.